Within the last 20 years Cambridge has turned into a hive of entrepreneurial activity and an industry has emerged from the talent which has been educated in Cambridge's world class universities.
However, with technology moving at such a rapid rate, it is looking like Gloucestershire may be able to rival Cambridge with its heavy investment into intellectual property and specifically applications for the iPhone.
We are referring here to download apps which can be used on the iPhone, normally these cost in the region of 1 pound, but the beauty is they can be purchased with the click of a single button.
This solves the problem of having to negotiate with third party payment provider who is likely to charge a fair percentage on small transactions, also and more importantly they can add a large hurdle to overcome as they are difficult to use and often suffer with security issues.
Where Gloucestershire may have an advantage here is that they have been developing some amazing applications which look set to win some prestigious awards.
The race is on now and it is looking like Cambridge may be finally loosing its lead over big university towns and that there is a new hotspot emerging to take the lead in innovative technologies.
